7-Eleven Slurpee Cup Wins Package Design Award

7-Select packaging also recognized as part of the GDUSA 2018 American Package Design Awards. 7-Eleven’s Slurpee cup design and 7-Select packaging were recently recognized with design awards. Brandimage, a global consultancy of brand equity architects and designers, was honored with three awards recognizing packaging design excellence for 7-Eleven in the GDUSA 2018 American Package Design

Opportunity Flows from Fountain

More drink flavors and savvy promotions can help wring the most out of a c-store’s cold dispensed beverage program. By Howard Riell, Associate Editor From teas to functional carbonated beverages and specialty frozen drinks, the cold dispensed category is seeing an influx of new opportunities to capture customer dollars as traditional carbonated soft drinks decline.

Tiger Beer Launches ‘The Uncaged’ Campaign

Tiger Beer will inspire people to look beyond familiar faces and discover those who are truly shaping the future. Since 2013, the world-acclaimed Tiger Beer, has championed emerging talent. The latest campaign takes this idea of ‘uncaging’ local heroes and focuses it on a specific type of creative – those whose bold approach to their

Energy Shots Slip Back

Over the past few years, energy shots have emerged as a separate product category from energy drinks and other functional beverages. While energy drinks are increasingly associated with healthfulness and positive lifestyle choices, energy shots remain oriented toward direct functionality. Americans crave added energy as much as ever, yet overall category sales of energy shots

Energy Drinks Wake Up Category

Line extensions and Americans’ unremitting thirst for energy and variety continue to power the energy drink category. Convenience store sales of energy drinks totaled $8.4 billion in 2017 and the segment is expected to register a compound annual growth rate (CAGR) of 3.6% during the period 2018-2023, according to market research firm Mordor Intelligence. The

Bottled Water Making Waves

Both the bottled water and sports drinks categories have continued benefitting from the robust economy and consumers’ penchant for consuming healthier beverages. Sales of bottled water in convenience stores totaled nearly $4.3 billion in the 52 weeks ending Dec. 31, 2017, while sports drinks totaled $2.8 billion, according to scan data from Chicago-based market research