Heineken 18-Bottle CoolerPack Awarded Product of the Year

CoolerPack, the newest edition to the Heineken range of packaging configurations, brings convenience and occasion-based purchase choice to beer drinkers. The 2018 Consumer Survey of Product Innovation has voted the HEINEKEN 18-Bottle CoolerPack a “Product of the Year” in the beer category, in a competition that surveys 40,000 shoppers to determine the winners in each