Swiss Farms Challenges Customers To Name Rooster

Swiss Farms LogoWinner to gain a free month of ice cream.

Swiss Farms, based in Broomall, Pa. is asking customers of all ages to help name the Swiss Farms Rooster.

Starting now, kid, teen and adult customers are welcome to participate by completing a MadLibs-style letter via the Swiss Farms website.

The Swiss Farms Rooster has been prominently featured in the market’s branding and logo for almost 50 years. Now, customers will have the chance to name the Rooster. Will he have a traditional name from 50 years ago such as Michael or David? Will he be currently hip and answer to Aiden or Liam? Or will he be bad to the bone by signing his autographs with ‘Cluck Norris’ or ‘Rocky the Rooster’? The Rooster mascot will don Swiss Farms apparel and appear at community events, schools and store promotions.

On Nov. 11, submissions will close and on Nov. 14, customers will be able to vote for the top three names until the winning name is announced the week of Nov. 21. The nominee for the winning name will receive a month’s worth of free ice cream, which includes a free pint of any flavor of Bassett’s ice cream per week with valid vouchers and of course, bragging rights.

“The Swiss Farms Rooster, much like the legacy store silos, is an instantly recognizable part of our trusted brand. We thought, after nearly five decades, it was about time the Rooster had a chance to play a more active role and hope our loyal customers will have fun helping us come up with a creative and fitting name,” explained Scott Simon, CEO of Swiss Farms.

Swiss Farms operates 13 drive-through market locations throughout Delaware and Chester Counties.

 

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CSD/NAG Idea of the Day: Dessert for Breakfast

Lit Light BulbToday’s Idea of the Day:

Add a dessert option for breakfast.

One of the trends ahead for 2017 is dessert for breakfast. Think about ways you can offer a menu item that capitalizes on this trend. Ice cream on top of a waffle offering, pastries and doughnuts, or chocolate croissants are all potential options.

If you have an idea to share email Senior Editor Erin Rigik Del Conte at edelconte@csdecisions.com.

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Customers Turn To Food Delivery

mintelA new report from Mintel has found that food delivery is one the rise, especially among younger consumers.

After a long day at work, there’s nothing like relaxing at home with a delicious meal and it appears the convenience of food delivery service is catching on as a hassle-free option with new research from Mintel revealing that 87% of Americans who use third-party food delivery services agree that it makes their lives easier, and nearly one-third (31%) say they use these services at least twice a week.

Despite impressive usage among third-party food delivery consumers, the industry is still relatively new as only 12% of Americans say that they have used a third-party delivery service in the past three months, ending June 2016.

Among non-users, three in 10 (30%) say that they would rather order delivery directly from the restaurant itself, citing concerns over price, as more than one quarter (27%) believe that delivery fees are too high. What’s more, some 23% of non-users say they live in an area where these companies do not operate.

Another barrier Mintel research highlights is that many Americans crave the experience of actually going to a restaurant: 28% of those who haven’t used a third-party delivery service say that they prefer to eat at a restaurant. Consequently, more than two-thirds (65%) of restaurant delivery users agree that it’s more fun going to a restaurant than ordering in.

“Restaurant delivery is a hot market right now with many companies vying for the top spots. While usage today is low, it is important to note that the third-party delivery industry is still relatively new and low usage is to be expected, but it presents opportunity for growth. Those who do use these services tend to be Millennial men living in urban areas, indicating a need for these companies to attract a more diverse consumer base. Delivery cannot compete with the entire restaurant experience, but third-party companies can work at increasing the incidence of restaurant delivery by highlighting the benefits of having food delivered directly to the consumer,” said Caleb Bryant, foodservice analyst at Mintel.

53% of non-users age 55+ say nothing would motivate them to use third-party delivery services.

Americans who have not used a third-party restaurant delivery service say fast delivery (31%), restaurant selection (28%), low order minimums (27%) and first-use coupons (26%) would motivate them to try it. However, there may be no convincing the older generations, as more than half (53%) of non-users age 55+ say nothing would motivate them to use these services, compared to 11% of non-users aged 18-24 and one-third (33%) of non-users overall.

Despite hesitation from some non-users, restaurant delivery users tend to have positive perceptions surrounding delivered foods as two-thirds (63%) agree that it is more convenient to get delivery than dining out with a family. What’s more, three in five (61%) consumers say that restaurant delivery apps are easy to use, while over one-third (34%) believe restaurant delivery is faster than picking up food themselves.

“Older consumers tend to dine out less frequently than other age groups. As such, these consumers may view going out to eat as a more special occasion, not as something to just have at home, while younger consumers tend to be very open to at least trying restaurant delivery services. Third-party restaurant delivery services must assuage consumer doubts and concerns over delivery by convincing them that online and mobile delivery are faster, more convenient options, and by offering deals and incentives to encourage trial. Additionally, as smartphone ownership has almost peaked, restaurant delivery companies must create apps that are easy to use and standout in app stores crowded with competing offerings,” continued Bryant.

56% of consumers have restaurant food delivered so they don’t have to leave their home.

Mintel research reveals that “dinner and a movie” is taking an untraditional spin as two in five (41%) consumers, including well over half (57%) of Millennials, say that they have restaurant food delivered so they can watch movies and TV shows at home. Adding to the perceived convenience factor of food delivery, the leading reason restaurant delivery consumers have restaurant food delivered is so they don’t have to leave their home (56%). While some 39% of restaurant delivery users say that food delivery services allow them to enjoy restaurant-quality food at home, nearly three quarters (74%) agree that more chain restaurants should offer delivery, indicating potential future growth in the segment.

“While there’s no denying that Americans enjoy the dining out experience, we’re finding that more and more consumers want to enjoy their favorite restaurant meal in the comfort of their own home. This is creating opportunity for restaurants to offer delivery services or partner with a third-party provider. There may also be a marketing opportunity for third-party restaurant delivery companies to cross-promote with entertainment companies to engage those consumers who enjoy eating restaurant quality food in front of the TV. The key to expanding delivery services lies in addressing some of the top concerns among consumers, namely price, while also leveraging the existing positive feelings and perceived benefits of delivery to keep current customers engaged,” concluded Bryant.

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Kum & Go Supports United Way of Central Iowa

Kum-and-GoAll month, c-store customers have been donating to the cause at their local Kum & Go convenience store.

Throughout the month of October, Kum & Go associates have been encouraging customers to add $1 with each transaction to be donated to United Way of Central Iowa’s annual campaign.

Approximately 50 stores in Polk, Dallas and Warren counties have been participating. This year’s theme is “& TOGETHER WE DO MORE.”

In addition to the in-store campaign, associates at the Store Support Center headquarters from Kum & Go, Solar Transport and Des Moines Menace Soccer will participate in activities that will raise money the last week of the month, along with pledges for ongoing support via paycheck contributions.

Fundraising got an early start mid-September before the University of Iowa vs. Iowa State University football game. Associates could donate funds to be able to wear their school’s gear for the day. $2,075 was raised in 24 hours!

Last year, Kum & Go, together with its customers and associates, generously donated more than $345,000. This year’s goal is $365,000. All of the donations and funds raised will be given to United Way of Central Iowa to support its work to improve community conditions in Education, Income and Health – the building blocks for a good quality of life. The proceeds benefit children, youth and families in Central Iowa.

Kum & Go is committed to being a good neighbor and giving back by donating 10% of its profits to the communities it serves.

 

 

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Core-Mark Schedules Third Quarter Earnings Call

core-marks-ceo-to-retire01An audio replay will be available one month following the call.

Core-Mark Holding Co. Inc. is releasing its earnings before the market opens on Monday Nov. 7, 2016 for the third quarter ended Sept. 30, 2016 and will host an investor call later that morning at 9 a.m. Pacific time.

This call may be accessed by dialing (800) 588-4973 using the code 43707262. The call may also be listened to on the Company’s website www.core-mark.com.

An audio replay will be available for approximately one month following the call by dialing (888) 843-7419 using the same code provided above. The replay will also be available via webcast at www.core-mark.com for approximately 90 days following the call.

Core-Mark is one of the largest marketers of fresh and broad-line supply solutions to the convenience retail industry in North America.

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